Steve Jobs, of Apple Computer once paid the legendary graphic designer Paul Rand $100,000 for the logo design for NeXT Computer. Next was an educational computer company that did not get too far, but today the UNIX operating system that ran it lives on inside every Mac running any flavor of OS X. NeXT by sold to Apple for $429 million in 1996. On top of that, Jobs got back his job as Apple's CEO. At Lauterstein we keep things more within budget, but shoot for the same stellar results.